About Me

Hi, I’m Lisa Feierstein. I’m generally enthusiastic and endlessly curious.

Most recently, I figuratively “got my hands dirty” as the Associate Director of Innovation at dMASS, an early-stage sustainable innovation startup.

My role ran quite the gamut, from marketing to persona research to rebranding to client workshop planning to web design to UX copy to sales to running a newsletter. It wasn’t easy, but that’s why I loved it: Every success felt that much sweeter.

Previously, I was the Senior Manager of Content Marketing at Welcome (formerly NewsCred), a software platform for marketers, where I headed up our thought leadership and webinar strategy. Prior to that, I served as the Director of Trend Strategy at TrendWatching, where I worked for around four years.

I’ve been lucky enough to build a career in which my eccentricities – my love of dad jokes and being dramatic, my naturally loud (I mean LOUD) voice – have served as strengths.

Through my content – be it written, spoken, PowerPoint-ed – I help people understand and (more importantly) apply valuable information and insights to their work. I tell the stories behind each topic or trend, in a way that’s extra-compelling to whichever audience I’m addressing. I work hard to seize my audiences’ attention and offer surprising sources of inspiration.

All of this work has made me an empathetic writer, a confident leader, a PowerPoint wizard, a more introspective thinker, and a resilient human being.

In my spare time, I enjoy gaming, yoga, and attempting to cook.