Keynotes & Webinars

I’m grateful for the opportunities I’ve had to build up my professional speaking career – while leading webinar and thought leadership strategy at Welcome, at TrendWatching seminars, and for TrendWatching clients across an array of sectors. It has also been a privilege to collaborate closely with Shafqat Islam, the CEO of Welcome, and watch him bring our content to life!

While at TrendWatching, I traveled all over — from Austin to Boston to Brazil — to deliver high-energy, heavily GIF-laden keynotes. I’ve always aimed to impart specific, highly actionable takeaways on where audiences can take the session’s key points next; this is why I consider live engagements to be one of the most rewarding aspects of my career.

Below, you can peruse testimonials from some of my clients, photos and footage of my presentations.

Watch and learn.

Browse my webinar and keynote portfolio. Note: Some of the photos below are linked, so click on them to learn more!

The Undo Series | How to Undo Your Marketing

I hosted this webinar at Welcome in January 2021. Here’s the abstract:

Plenty of thought leaders will tell you what to do this year. What new steps, silos, processes, tools to add to the way you work.

This quarter, let’s focus on what to *undo*.

You have more to gain by stripping away extras – stripping away any and all barriers keeping your team from staying coordinated, staying motivated, collaborating, and shipping campaigns out the door!

So tune into this webinar for us for…

+ Hot-off-the-press research from Welcome x Sirkin Research on what marketers like you care about this year...and how this has already shifted from the worst. year. ever (aka 2020)

+ How to undo anything preventing you from meeting these priorities, today

+ How to undo anything that might prevent you from adapting to any major changes in 2021

The Undo Series | How to Unclutter Your Marketing

I hosted this Marie Kondo-inspired webinar in February 2021. Here’s the abstract:

The Welcome team has worked with and talked to all kinds of marketers — product, content, ops, you name it.

So in this session, we're breaking down exactly what you can unclutter from your workflows to boost your team's efficiency, engagement, and peace-of-mind.

Don't miss Welcome's "How to Unclutter Your Marketing" to learn how to toss out anything in your marketing process (steps, tools, strategies) that doesn't bring real value to your team...or spark joy in the way you work.

In case you haven't already caught our not-so-sly references...

This session is inspired by the millions (including you?) who've embraced minimalism — uncluttering as a means of boosting one's mental state and clarity — and snapped up the best-seller from organizing pro Marie Kondo: "The Life-Changing Magic of Tidying Up."

Which got us thinking...how could we practice minimalism at work? As marketers? If Marie Kondo were a marketer, what would she do?

The Undo Series | Re-Org? Un-Org! 3 Ways to Lose (Process) Weight & Sprint like a Startup (feat. Forrester)

I worked closely with Forrester’s agile marketing analyst, Marcia Trask, to craft the content for this session. I also created the content that Welcome’s CEO, Shafqat Islam, presented during the intro and outro. Here’s the abstract:

Re-orgs are the fad diets of marketing.

They promise the world — hyper-growth, agility, a transformed way of working — yet deliver little in the way of lasting results.

In this webinar, Welcome’s own Shafqat Islam and special guest / Forrester agile marketing expert Marcia Trask, break down 3 key ways the world’s best marketing teams are running lighter, leaner, more flexible…and keep them that way.

In this fully interactive event, they’ll show you how to ditch the re-org — which (let’s be real) is often more about shuffling operations around than pinpointing the roots of your issues — and go for an un-org. You’ll learn how to undo the bureaucratic steps, silos and inefficiencies weighing your marketing team down.

CONTENT AIN’T EASY | presented by shafqat islam, ceo at welcome

I collaborated closely with Shafqat to create the content for this webinar, hosted by the Content Marketing Institute in February 2021.

Shafqat took the time to give me a shout-out during this event. Which was great.

Click the image or button below to register and watch the webinar (it’s worth the effort – promise!).

Content marketing ain’t easy. It’s never been easy.

You know what we mean: The ever-tightening deadlines. The constant effort to prove ROI for creative work. The back-and-forth-and-back-again edits and approvals.

During this time, a time stretching your team’s professional – and personal – limits…it’s even harder to get content out the door and stay inspired.

But this also means there’s no better time to rethink the way you work.

Join Shafqat Islam, CEO of Welcome (a NewsCred brand) and productivity extraordinaire, as he shares five ways to:

Create the optimal content process – stable and efficient with room for creativity and flexibility
Help your content team feel secure in your company’s ability to adapt to changes – no matter what occurs in 2021
Empower and motivate your team to produce their best work yet and continue taking creative risks.

Don’t miss this webinar stuffed with Welcome’s proprietary research on content marketers (like you!), insider practices on how the world’s best marketers get s**t done, and energy. Lots of energy.

Watch here

The Marketing Life Hacks: How to Help Your Team Do More with Less

I created the content for this webinar in collaboration with Shafqat Islam. Here’s the abstract:

Tune in to join the one & only Shafqat Islam, Welcome CEO (& DJ extraordinaire) as he breaks down "The Marketing 'Life Hacks': How to Help Your Team Do More with Less" this Thursday (5/27) @ 12 pm ET (9 am PST, 5 pm GMT)!

You'll log off with...

✔ Fresh insights & data from Welcome x Sirkin Research
✔ Smart productivity hacks to help your team (actually) meet your org's rising expectations
✔ Actionable takeaways for making (marketing) life a whoooole lot easier

The 5 Keys to Always Nailing Your Campaigns (Even in Post-Pandemic Pandemonium)

I created the content and hosted this webinar in April 2021. Here’s the abstract:

Yes, you CAN run tight campaigns – even when things run amok.

Join us to learn The 5 Keys to Always Nailing Your Campaigns (Even in Post-Pandemic Pandemonium) on Thursday, April 22 at 12 pm EST (9 am PST, 5 pm GMT).

You'll log off with...

🔑 Fresh data & insights from Welcome & Sirkin Research on what marketers (like you!) expect in the coming months

🔑 5 change-proof methods for nailing your campaign planning & execution

🔑 Tips for keeping your team on track no matter where they're working – from home, at the office, on a pool float with a laptop somewhere...

From Static to Dynamic: 3 Keys to Better Campaign Planning (feat. Forrester)

I worked closely with Forrester’s agile marketing analyst, Marcia Trask, to craft the content for this session. I also created the content that Welcome’s CEO, Shafqat Islam, presented during the intro and outro. Here’s the abstract:

It's a new world; and marketing organizations are being asked to be more strategic, move faster and pivot as needed. But doing so requires marketing leaders to know how to balance effective campaign planning with agility.

Join Welcome and guest speaker Marcia Trask, Principal Analyst of Marketing Operations Strategies at Forrester, who will share how to plan, communicate, and architect a strategy... for better, faster, and repeatable execution.

You'll learn how to:

Structure planning horizons (in a repeatable, iterative way)
Develop (and adopt) a clear taxonomy to support your planning
Cascade marketing plans down to tactics (while building sprint backlogs and rolling calendars)

StorePoint Retail 2020 -
What’s In-Store for 2020 and Beyond

I hosted this interactive session for StorePoint Retail (an event gathering retail professionals from across the US), breaking down five key opportunities.

*Click the image to gain access to the webinar.*

Market Logic - Trends for 2020

I presented Market Logic’s audience of marketers with three, opportunity-rich trends for 2020: METAMORPHIC DESIGN, FACTUAL HEALING, and CIVIL MEDIA.

How to create inspiration that drives hotel bookings

I presented during this webinar for hotel professionals in 2019. This was hosted by Sabre and PhocusWire. You can check out additional coverage of the webinar here.

Testimonials

“Just wanted to reiterate what a great job you did during our offsite. Your knowledge of trends and the delivery in your presentation were spot on. You took head-on the challenge of presenting in front of a group of seasoned executives and you came through with flying colors. We are all looking forward to working with you again soon. Thanks, Lisa!”

Eduardo Ruiz
President & General Manager
A&E Networks Latin America

“Lisa was a dynamic and captivating speaker. At StorePoint Retail 2020, she inspired our audience of industry experts in Specialty Retail on five opportunity rich trends that are impacting store environments. Her enthusiasm was contagious and her presentation was thought provoking!”

Mandy Long
Vice President, Product Development
Connecting Point Marketing Group

“In a word, Lisa is OUTSTANDING! In addition to being a lovely person, she is a gifted orator. She spoke at our League of Leaders meeting, and captivated the audience with a lively and memorable presentation that included actionable take-aways for all audience members. Lisa's love for her work was very apparent in her delivery and authority -- she is an expert and it shows. Lisa was on the agenda first, and throughout the day, others referenced her remarks -- a true testament to a great presentation. What's more, she was truly present and immersed herself in the meeting, getting to know people and learning about our industry. So thrilled to meet Lisa and will definitely look forward to having her present again!”

Ronit Lawlor
Director of Education
Path to Purchase Institute

“Lisa was awesome. Great presentation style, very engaging. But I was most impressed by how she tailored the presentation to the topic at hand, and took the time to customize the examples so that there were not many even I was shown for the second time.”

Mike Brown
Senior Managing Consultant
Mastercard

“Lisa presented a trend overview and details on three specific trends to my Product Development class at SCAD Atlanta. The students loved it! She was thought provoking, entertaining and a perfect fit for my students, who are future fashion industry leaders. I would highly recommend Lisa for future trend work. Great presentation!”

Kimberly Rabanal
Professor of Fashion Marketing
Savannah College of Art and Design

“Lisa did an incredible job presenting some of the top 2018 trends. She was incredibly engaging and did a great job presenting the material and sparking inspiring conversations among the audience.”