Innovation of the Day

I served as the content lead for TrendWatching’s Innovation of the Day (IoTD) email newsletter since its inception in 2017. Every day, we highlighted one brand-led innovation — a product, service, campaign, or impactful initiative — from a different corner of the world. We explored how these innovations tied into key consumer trends and, more importantly, how any business (regardless of industry) can get inspired by them.

My job was to scan the globe, alongside TrendWatching’s network of spotters, to find those innovations that are truly IoTD-worthy. I ultimately decided which innovations made the cut and were sent to our 120,000+ subscribers around the world. I also wrote and edited the majority of these emails.

Below, you can peruse a selection of Innovation of the Day features I have written. Each image links to the full copy. Enjoy!