NAKED VALUE
A sizeable chunk of my role at dMASS involved revitalizing the company’s newsletter.
I was the Associate Director of Innovation, and this is one area where the “innovation” piece of my title really came into play.
Every week, we dove into the of-the-moment topics and news affecting sustainability, while introducing readers to startups and innovators addressing these issues.
The goal? To showcase dMASS’ proprietary sustainable innovation platform, and how it can help businesses solve their most pressing environmental challenges.
(Side note: It was mind-blowing to see the AI in action. Type in a challenge, and the dMASS AI would actually brainstorm ideas for you, based on everything it knows – in real time – and direct you to real-world, clean-tech solutions out there. It had scanned over 70% of the web [so far] for innovation data).
(Side note, continued: Our AI ran on ChatGPT… before ChatGPT made the news. It was more than a little infuriating that dMASS went out of business right before the hype began).
Having run a newsletter before, I immediately hit the ground running. We were so eager to launch that we didn’t name our publication; that’s why some of the newsletters you’ll see below do not bear a specific brand.
Later, we decided to change things up (in typical startup fashion) and settled on “Naked Value,” naming it after the book our CEO published. But the newsletter’s mission and overall vibe remained the same.
Below, you can peruse a selection of Naked Value issues I have written. Each image links to the full copy. Enjoy!
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The numbers are in
Finally, scientists have had the chance to quantify the extra pollution and waste
COVID added to our global tab. You’ve likely already suspected that the pileups of single-use masks, personal protective equipment (PPE), and Amazon boxes on Amazon boxes over the past (nearly) two years were taking a toll on the planet... -
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Off the Brink of 'Extinct': 5 Innovations Boosting Biodiversity
You likely already know about the dwindling levels of biodiversity across the world, a lesser-discussed yet no-less-urgent threat to the planet. Why doesn’t biodiversity…
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Eco-nomics 101: 5 Innovations Incentivizing Sustainability
Implementing the clean, sustainable systems our planet so desperately needs doesn’t come cheap — or at least, isn’t cheap up-front — for governments, businesses, and ordinary people alike. And to tally up a few bills…
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Biomimicry: The Sincerest Form of Sustainability
Every week in Naked Value, we give you the frameworks you need to start innovating sustainably – and show you the clean-tech trends to spark your re-thinking around how you expend resources…
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How to Build Disruptive — and Sustainable — Innovations
This week, you're getting a free crash course on how to build innovations that are disruptive and sustainable – plus, the latest examples of businesses doing just that. But first, what is Naked Value? Let’s strip it down…
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...where's my present?
Nine days out from Christmas, the global supply chain crisis continues — and your holiday presents are still stuck in traffic. We’re sure you already know this and are keenly aware of the empty space under your tree (if you’ve even been able to get a tree)…
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The runoff from the runway
In case you didn’t know: NYFW (New York Fashion Week) is kicking off tomorrow.
As usual, the fashion media is speculating what will walk onto the runway...but this time, they’re also discussing what’s running off from the runway: PFAs (aka “forever chemicals'')… -
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To sow and to sew
Alternative, bio-based materials in fashion — replacing traditional, eco-unfriendly
textiles like polyester — aren’t entirely brand-new. Algae-based textile company Algaeing, for instance, won H&M’s Global Change Award back in 2018, while mushroom-derived mycelium “leather” has already reached mass-production stage… -
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On the Metassembly Line
The metaverse is still a bit of a novelty, used primarily for entertainment and out-
there marketing stunts. Hence the slew of brands, from Gucci to Pepsi, that have
released NFTs over the past few weeks. And these products (?) are generally designed for the virtual world only. Yet a growing number of companies are using the metaverse to design and manufacture physical products, existing in the real world only… -
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The spinoffs from space (and beyond)
With each new mission, NASA pioneers groundbreaking (or more accurately, lunar-
terrain-breaking) tech that can be adapted for use here on Earth. NASA showcased these adaptations in its new "Spinoff 2022" report: a 47-page roundup exploring how the space agency’s discoveries have been applied over the years in unexpected ways, by all sorts of industries…
